WE CREATED AN EMPOWERING VIDEO FOR REDISA THAT GAVE TEENAGERS A VOICE ON HOW AND WHY WE NEED TO RETHINK HOW THINGS ARE MADE.
REDISA (the Recycling and Economic Development Initiative of South Africa) drives circular economies which promote making things, to be made again – rather than using natural resources to make something that ends up as landfill. Our brief was to bring this to life and communicate REDISA's aim to create better futures. So we got the future to relay the message, literally. We created an empowering video that gave teenagers of all ages and backgrounds a voice, explaining why the world needs to rethink the way we consume and shift to circular economies. The results? The AV received praise from South African and international audiences alike.