OLD MUTUAL TWO OCEANS MARATHON VR EXPERIENCE

WE CREATED A 360-DEGREE, IMMERSIVE EXPERIENCE USING OCULUS RIFT THAT LET PEOPLE GET EXPERT, FIRST-HAND ADVICE FROM SA LEGEND, BRUCE FORDYCE.

As Old Mutual works to demonstrate the value of their financial advice to customers, we were tasked with showing how powerful the right advice can be at the Old Mutual Two Oceans Marathon Expo. Our solution was to let expo visitors get expert, firsthand advice from South African endurance legend, Bruce Fordyce. To do this, we created a 360-degree, immersive experience using Oculus Rift (a South African first). This let the runners experience selected stages of the marathon while "running" alongside Bruce. The activation was a 3-times Loeries finalist and won a silver Midas award.