OLD MUTUAL BIRTHDAY CAMPAIGN

WE DEVELOPED A PLATFORM THAT REWARDED OLD MUTUAL CUSTOMERS BY GIVING THEM THE GIFT OF THEIR CHOICE.

Our challenge was to thank Old Mutual's most valuable customers in an impactful, memorable way. First we sent them an emailer on a day that matters most – their birthday. This directed them to a portal that gave them the chance to select a gift. The cherry on top – we were able to update their details and Old Mutual's data in the process. Customers could choose from premium Le Creuset kitchenware to takealot vouchers. The response was incredible – 57% open email rate, 34 898 click-throughs 79 125 details updated for the year.