CTA ASKED FOR A STAND. WE GAVE THEM A FULLY INTERACTIVE SPACE THAT FUNCTIONED AS A PRODUCE MARKET – A 'LIVING BILLBOARD' FOR THE BRAND.
CTA (the Technical Centre for Agricultural and Rural Cooperation) is an international organisation that promotes food security and agri-business in various regions. Our brief was to create a stand at the GFIA conference in Durban. We used this as an opportunity to demonstrate our new strategy of promoting agri-business, by focusing on local produce. We created a fully interactive space that functioned as a produce market – a sensorial experience and 'living billboard' for the brand. This allowed us to make what CTA does, tangible. We also included an interactive touchscreen, as a map to the world of CTA. The stand got so much attention that it was entered into the 2016 EXSA Awards (under the Green Category).